Category:
Branding Design
Client:
Monoloom
Duration:
4 weeks
This project is about creating a clothing project called Monoloom, a fashion brand from Ghaziabad, India. Monoloom specializes in trendy streetwear and casual wear at affordable prices. I aim to design a cool clothing brand using high-quality fabrics to create clothes that look great every day. By doing so, I hope to convey the message that Monoloom is here to make stylish fashion accessible to everyone.
(MY APPROACH)
I discovered that Brutalist design's bold and impactful visuals can resonate with the increasing self-assurance and awareness of young Indian consumers. This aesthetic conveys a strong and independent brand voice that aligns perfectly with Monoloom's brand spirit.
(VISION & INNOVATION)
The goal of this branding project is to enhance brand recognition and recall through consistent visuals and memorable experiences. To achieve this, we will revitalize the brand's visual identity.
(CHALLENGES)
The challenge of this project is to stand out in a competitive market. To achieve this, we must emphasize the brand’s unique qualities to differentiate it from competitors and attract loyal customers.
Overcoming Challenges
To stand out from competitors, I propose using a brutalist design aesthetic. Its bold and impactful visuals can resonate with the growing awareness and confidence of young Indian consumers. This design approach conveys a strong, independent brand voice. The raw and unpolished nature of brutalist design complements the brand's streetwear aesthetic, reinforcing the ideas of individuality and self-expression often associated with street style.
THE MISIONS
Monoloom's branding mission is to revolutionize the fashion industry for young Indians by providing high-quality, affordable clothing that empowers self-expression without compromise. Through our branding development process, we strive to foster loyalty and admiration for the brand and its visual identity.
RETURN ON INVESTMENT (ROI)
The brand's investment in this project will yield significant returns. By crafting a compelling brand identity, we'll ensure that this clothing line stands out in a crowded market. Branding development will not only refresh visual assets but also establish a strong sense of trust and credibility. This will encourage customer loyalty and repeat business, ultimately driving sales and increasing the brand's bottom line.
