Category:
Branding Design
Client:
Shift Shade Cosmetic
Duration:
2 weeks
Shift Shade is more than a makeup brand; it's an invitation to explore, experiment, and express yourself authentically. With an inclusive range that caters to all skin tones and types, Shift Shade offers something for everyone, whether you're a makeup maestro or a curious beginner.
(MY APPROACH)
My approach for Shift Shade is to target a diverse range of young audiences. Our vibrant cosmetics and playful textures are designed to shift and blend, empowering you to create looks that are as unique as your individual style.
(VISION & INNOVATION)
Our brand development direction for ShiftShades is to position it as more than just a cosmetics brand; it's a movement. We believe in celebrating individuality and empowering young people to embrace their unique selves through vibrant colors and playful textures.
(CHALLENGES)
A key challenge of this project is creating brand visuals that resonate with our target audience while also effectively conveying our message of igniting self-expression and challenging traditional beauty standards. We aim to achieve this by offering high-quality, and inclusive cosmetics and skincare products for all.
Overcoming Challenges
To overcome this challenge, we'll create a vibrant branding that resonates with young audiences by incorporating trendy mid-20th century colors and breaking away from minimalist motifs. This approach will offer a unique and engaging aesthetic for the cosmetics brand.
THE MISIONS
Utilize branding imagery to empower young individuals to express their unique identities through vibrant, high-quality cosmetics and skincare, challenging traditional beauty standards and fostering a culture of self-love and acceptance.
RETURN ON INVESTMENT (ROI)
By investing in a strong brand development strategy, Shift Shade can significantly increase its market value and appeal to a wider audience. A well-defined brand identity helps to establish trust and credibility, leading to increased customer loyalty and repeat business.
